Are you still on the fence about using an Instagram Business Account? Entrepreneurs around the globe rejoiced when our pals at IG gave users the option to create an Instagram business account a few years ago. However, there remain a persistent few who don’t think switching over is the best idea. Personal accounts get a little more visibility and this… Read More
Wondering what to talk about on live video? I know! I know!
Can’t decide what to talk about on live video? I’m going to put a stop to your freak-outs for good! If you’ve been struggling to stand out on social, you have to know this! Also, Facebook live video will make the biggest impact when it comes to your reach. In fact, 30-50% of your social reach {or more with great… Read More
the Instagram Shadowban… Should You Really Worry?
Back in the spring of 2017, news started swirling around the interwebs about the big, bad Instagram shadowban. People were all kinds of upset when they realized they had been posting photos, using hashtags and their images weren’t showing up in the hashtag bunch. As the Sparkle community knows, one of the coolest things about Instagram is that you can… Read More
Social Media Tips {to Make You a Superhero}
If you’re struggling with your online presence, let me share my seven Social Media tips to ensure your photography business succeeds and that you’re a social media superhero! As a professional, you’ve got a gift to share with the world and social media is the place to share it! But here’s the thing girly, in today’s cluttered online world, you’ve… Read More
Creating a Social Media Content Calendar
You’ve heard that you need to create a social media content calendar, but you might be all, “social media content calendar wha?!?!?!”. Well friend, I’m here to get you started with your social media content calendar with a few tips that will have you cranking out content with a little less stress. How many times have you sat in… Read More
Social Media Branding
Creating consistent social media branding is crucial to developing a strong social media strategy. While that might sound like a tricky thing to do, I promise my little sparkle, it isn’t as hard as you think! Let me break it down for you in 5 simple steps. But first… What is Social Media Branding and Why Does It Matter? There… Read More